Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: * Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" * Expanded content on strategic planning, budgeting, and financial statements * Detailed commentary on topics relevant to the modern workplace, including remote management * Consideration of diversity, inclusion, equity, and access within PR * Additional content on the use of analytics and measuring ROI * Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management.

In Faithful Careers Peter M. Smudde contends that God calls us to live an "integrated life" that unifies both the spiritual and the secular aspects of life. As an introduction to integrating the Catholic faith with one's work, this book answers, in the Catholic context, basic questions of what work is, why work is important, who we are as workers, how may we have fruitful careers, where may we find help about faith-work integration, and when we should take next steps toward better integrating our work and the Catholic faith. Smudde demonstrates how the Catholic faith truly does apply to our labor, and that our lives depend on that labor, by putting forth particular matters of the faith that pertain to faithful careers. He then puts into real-world context, pertinent teachings, concepts, principles, practices, and other means the Catholic Church provides for us, so that those lessons can be practically applied on a daily basis. Sources such as the Bible and writings of the saints, popes, contemporary Catholic spiritual writers, apologists, and scholars are applied to strengthen the support made about the book's content. Catholic professionals at all stages of their careers will welcome this insightful book, which explores the call to put spirituality in the foreground-to obtain ever-deeper faith and, thereby, greater integration of faith in everyday life and career.

In Faithful Careers Peter M. Smudde contends that God calls us to live an "integrated life" that unifies both the spiritual and the secular aspects of life. As an introduction to integrating the Catholic faith with one's work, this book answers, in the Catholic context, basic questions of what work is, why work is important, who we are as workers, how may we have fruitful careers, where may we find help about faith-work integration, and when we should take next steps toward better integrating our work and the Catholic faith. Smudde demonstrates how the Catholic faith truly does apply to our labor, and that our lives depend on that labor, by putting forth particular matters of the faith that pertain to faithful careers. He then puts into real-world context, pertinent teachings, concepts, principles, practices, and other means the Catholic Church provides for us, so that those lessons can be practically applied on a daily basis. Sources such as the Bible and writings of the saints, popes, contemporary Catholic spiritual writers, apologists, and scholars are applied to strengthen the support made about the book's content. Catholic professionals at all stages of their careers will welcome this insightful book, which explores the call to put spirituality in the foreground-to obtain ever-deeper faith and, thereby, greater integration of faith in everyday life and career.

HUMANISTIC CRITIQUE OF EDUCATION'S ten essays by noted scholars address the subject of educational policy, methods, ideology and more, with stress upon the rhetoric of contemporary teaching and learning. HUMANISTIC CRITIQUE OF EDUCATION focuses on education as symbolic action, as the foundation of discovery and, thus, as "equipment for living" in Kenneth Burke's terms. These essays will spark dialogue about improving education in democratic societies through the lens of humanism. The authors take their lead from Burke's famous essay, "Linguistic Approach to Problems of Education," which is included in the volume, and thus address the design, practice, and outcomes of educational programs in the new millennium. Key subjects include cognitive motivational outcomes, student development, literacy, active learning, constructivism, problem-based learning, cooperative educational movements, learning communities, student retention, community responsibility and service learning, technology, curriculum development, and more. Humanistic Critique of Education is the first sustained attempt to apply Burke's profound insights to the problems of educational reform and policy. CONTRIBUTORS include Peter Smudde, Bernard L. Brock, Kenneth Burke, Andrew King, Mark E. Huglen, Rachel McCoppin, Richard H. Thames, James F. Klumpp, Erica J. Lamm, Robert Wess, Bryan Crable, and David Cratis Williams. ABOUT THE EDITOR Peter M. Smudde (Ph.D., Wayne State University) is assistant professor in the School of Communication at Illinois State University. He came to academe in 2002 after sixteen years in industry in the fields of public relations, marketing communications, and technical writing. His primary research and teaching interest is the application of Burke's ideas and contemporary theories of rhetoric to pedagogy and industry.

Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: * Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" * Expanded content on strategic planning, budgeting, and financial statements * Detailed commentary on topics relevant to the modern workplace, including remote management * Consideration of diversity, inclusion, equity, and access within PR * Additional content on the use of analytics and measuring ROI * Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management.

This book focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and organizational significance. By primarily leaning on work in the fields of linguistics and rhetoric, the book is the first to formally present the textual features and the implicit exigencies of public relations discourse genres. It goes further by directly linking text types, message design, and strategy, thereby placing public relations as a more valued and valuable part of organizations' businesses and society's fabric.

This book examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice. Such lessons-including managerial decision making, message formation, discourse choices, and strategic planning-should prove meaningful for practitioners and scholars alike because the analysis focuses on implications from the case for the field. This book applied recent scholarship on public relations and leans on theories of rhetoric, organisations, and linguistics to develop and apply a new, theory-driven method for analysing public relations discourse and deriving a model for the public relations process. The method synthesises the rhetorical theory of Kenneth Burke (the primary theoretical orientation) with the theory of organisations of Karl Weick and applies discourse analysis to discern genres of symbolic action in the organising processes of public relations officials. The result is grounded analysis of an actual, long-term case of public relations with far-reaching implications for the practice and study of public relations. This book's other important contributions including defining public relations anew to emphasise, unlike other definitions, the context of symbolic action born of organising behaviour; outlining and pragmatically defining specific public relations discourse genres, which serve as vital reference points; using texts prepared for both internal and external publics; and presenting a unique program for the "dramatistic organising of public relations" that draws on the case study, the author's experience, and published research.